The Construct is an independent product and software studio led by Geo Morjane. We turn ambiguous ideas into working systems — Salesforce transformations, websites, mobile apps, AI agents, and the integrations behind them.
Our name is inspired by the Construct concept in The Matrix: a blank loading space where environments, equipment, and simulations can be created on demand. It is a powerful metaphor for how we build — start with possibility, define the rules, then load what the mission needs.
We bring that same mindset to product work. The screen begins empty. The problem may be ambiguous. Inside the Construct, ideas become systems you can see, test, and ship.
We work best as an embedded partner: writing the spec, designing the flows, building the software, and handing it back with documentation your team can maintain.
Custom, high-craft marketing sites and content platforms built for performance, accessibility, and SEO — not templates.
SwiftUI and React apps for real product work — dashboards, portals, consumer utilities, and internal tools with real backends.
Practical AI agents, MCP servers, and workflow automation grounded in real business systems rather than demos.
Fractional product leadership for founders who need clarity: discovery, PRDs, roadmaps, and cross-functional program management.
We help SaaS leaders redesign the revenue system around Salesforce — connecting product strategy, operating models, customer journeys, and implementation governance from lead through renewal.
Transformation strategy from opportunity through quote, order, billing, renewal, and expansion.
Product leadership for complex pricing, approvals, renewals, and cross-functional sales workflows.
Self-service buying experiences that connect digital storefronts with assisted selling and fulfillment.
Platform and process modernization across onboarding, professional services, adoption, and expansion.
Human-in-the-loop automation for quoting, renewal exceptions, approvals, and revenue operations.
Credentials maintained through April 16, 2027. The Construct is led by a Salesforce-certified principal and is not currently an official Salesforce partner. Salesforce is a trademark of Salesforce, Inc.
Every engagement follows the same rhythm. You get a real prototype in week one and production software before the retainer ends.
Kickoff, stakeholder interviews, and a written product brief. We name the problem, the metric, and the shape of the solution.
Lo-fi flows, then a hi-fi prototype in Figma or code. You touch a working artifact before we commit to a build plan.
Weekly ship cadence. You get access to the repo, previews on every branch, and a Loom review each Friday.
Documentation, runbooks, and a 30-day support window. Your team owns the codebase from day one.
A representative sample of client and in-house work. Full case studies available on request under NDA.
A companion web and iPhone app for professionals attending Salesforce Dreamforce. Shared agenda-building, session ranking, and lightweight social coordination for small groups traveling to the conference.
Product strategy for a Salesforce-centered B2B commerce portal spanning self-service expansion, reorder journeys, assisted-sales handoffs, quoting, entitlements, and downstream fulfillment.
Director-level product leadership for an enterprise revenue transformation, aligning business outcomes, systems-integrator delivery, operating-model decisions, and executive governance.
Transformation strategy and business requirements for moving an enterprise onboarding organization from professional-services tooling to a modern customer-success and product-adoption platform.
A public home for free, community-driven gatherings in San Francisco, bringing upcoming events, RSVPs, media, social updates, and facilitator support into one welcoming experience.
The Construct is intentionally boutique. The person you meet on the first call is the same person writing your PRD and reviewing your pull requests.
Geo is a product and transformation leader with 15+ years across Lead-to-Opportunity, Quote-to-Cash, Customer Success, Salesforce consulting, SaaS platforms, and AI-enabled GTM operations. He founded The Construct as a home for hands-on product and software work — building the kind of small, sharp systems he wanted to work on personally.
He works out of San Francisco and leads every engagement personally, bringing in a trusted bench of designers and specialist engineers when a project calls for it.
Every engagement begins with a 30-minute intro call at no cost, followed by a written proposal with fixed scope, timeline, and price. Most projects run four to twelve weeks.
Yes. After an initial build, roughly half of clients continue on a monthly retainer for iteration, on-call support, and ongoing product work.
The Construct is headquartered in San Francisco, California. We work remote-first with clients across North America and coordinate on Pacific hours.
Yes — a mutual NDA is standard before any client information is shared, and every engagement includes IP assignment on delivered work.
Yes. We publish first-party apps under The Construct's Apple Developer account and can also ship iOS apps under a client's own developer account when preferred.
The fastest way to start is a short email describing what you're working on and what "done" would look like. We reply within one business day.
We handle every inquiry personally — no forms routed to a generic queue.
A little context helps us give you a useful response on the first reply.